Discuss

What's the difference between mission and vision statements?


#1

These two feel so similar to me! I know that some people say that vision is long-term and mission is short-term, or that vision is what your company will look like and mission is how you’ll change the world around you.

What are your thoughts? How do you differentiate between these two?


#2

Hello Claire,

a company’s mission could be something like saying, We would like to make 30% of our current freemuim customer base turn into premuim paying customers through more marketing and sales effort,

While a company’s vision could be something like saying, we would like to become a leader in our industry,

Youtube for example, keeps investing in and developing new metholodgies in order to improve customer experience, that could be the company’s mission, I believe they also want to be known as the global leader in their business and turn every internet user (or those of a video usage interest) , into being their customer.

I hope someone can check my answer and correct me for mistakes,
Thank you